The tobacco industry contested in court a new $2 million per year tax levied by the city of San Francisco.
The city used Litterati’s Analyze capabilities to survey locations around the city to determine what percent of the city’s litter came from cigarettes.
The findings from the litter data research was so staggering that not only did the court rule in favor of the city, it actually ruled to double the tax to now bring in $4 million in annual revenue.
This capital is now used to help San Francisco keep itself cleaner.
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