Dutch Use Litter Data To Expand Their Plastic Bottle Deposit Return Program

by | June 02, 2021

Even with a population of under 20 million people, The Netherlands is the global leader in both pieces picked up & in impact created with the litter data captured by Litterati.

And these changes are coming from multiple pillars of their social infrastructure. See the examples below for ways different types of entities are effecting change with Litterati:

 The Dutch National Government Updates Plastic Return Incentive Based on Data

Starting in July of 2021, the Dutch government is expanding their deposit return scheme.

It will begin including more types of plastic to be accepted & they are doing this because the litter data proved that there is less litter for the types of litter that are accepted by their current return policy.

Data Convinces Dutch Corporations to Switch Away from Harmful Plastics

After being shown over 30,000 data points of litter on one of Pervasco’s leading products, Antaflu, the CEO became committed to changing their wrappers away from plastic and now using paper.

 Within a year, the company began making good on the commitment by beginning production with paper wrappers. We’re thrilled to be partnered with forward thinking & acting corporations looking to lead us to a better, healthier planet.

 And then months later, multiple of the country’s largest retailers were presented with over 50,000 data points on a firecracker brand called Knetterbal that an exploded plastic casing all over the ground.

All the retailers decided to no longer stock the item, saving untold amounts of plastic from ever having the chance to litter the environment, enter waterways, or harm wildlife.

How Just One Person’s Data Changed The Entire City’s Trash Bin Policy

 By canvassing his neighborhood using Litterati, one man was able to collect enough data to convince his city of Carnisselande to upgrade their trashcan policy.

One person’s actions have created generations worth of more effective & accessible waste management and litter abatement for all of the city’s residents + officials.


One Dutch NGO Inspires One Community After Another

GoClean has quickly been spreading inspiration & facilitating impact all over The Netherlands.

Starting these efforts in 2019 in a few cities like Zevanaar, Duiven and Arnhem, they’ve continued to reach more people. To date, the total GoClean impact is well into the hundreds of thousands & has created multiple more Stories of Impact similar to what you’ve read about on this page.

If you’re interested in working with Litterati at your city, organization, company, or school then please see this page and find the page that best suits your goals.

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